News & Events
Help Hospitalized Veterans is now Help Heal Veterans
VETERANS SERVICE GROUP ANNOUNCES UPDATED BRAND, WEBSITE AND LOGO
Help Heal Veterans “reflects today’s level of care,” says new CEO
WINCHESTER, Calif. – Today marks the introduction of an updated brand, including a new website and logo, for a 45-year-old veteran service organization formerly known as Help Hospitalized Veterans but now known as Help Heal Veterans.
“Updating our identity has everything to do with the future work of our mission – helping all veterans, and not just those in hospitals,” said U.S. Navy Capt. (Ret.) Joe McClain, CEO of HEAL VETS. “By updating our name and logo, we are re-focusing our efforts and re-committing our organization to the mission of helping any veteran and military member in need. The name ‘Help Heal Veterans’ reflects the modern reality of the work we do.”
The new website for the organization is found at www.healvets.org. The new logo depicts a star formed by five outstretched hands, symbolizing people working together to help veterans. Using hands in the new logo also evokes HEAL VETS’ hands-on mission of delivering handicraft kits to veterans and active service members in need of physical or mental therapy.
First established in 1971, HEAL VETS has provided free and therapeutic craft kits to hospitalized and homebound veterans for generations. The HEAL VETS kits help traumatized veterans improve their motor skills, manage stress and substance abuse, while also improving their sense of self-esteem. Most of these kits are developed, fabricated and packaged for delivery in our Winchester, Calif., production facility.